Pine-Sol for Men | Print
Pine-Sol for Men: It's how Men Clean!
Powerful household detergent, Pine-Sol, is generally targeted towards women. We took the challenge to target men and developed an idea based on how men think when it comes to cleaning - to only clean the part we are going to use.
Pine-Sol for Men | Print & Interactive
Pine-Sol Interactive Game: It's How Fast You Clean!
In partnership with the Pine-Sol print pieces, we developed an interactive game where viewers use their mouse to clean typical household items. The game showcased Pine-Sol's ability to clean even the toughest and most filthy things.